席夢思：百年美眠巨擘傳奇 (Traditional Chinese Edition)
席夢思：百年美眠巨擘傳奇 (Traditional Chinese Edition)

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台灣席夢思的一段精采故事，是任一企業從定義產業價值切入，全面擴散影響力的領導品牌之路。那是星期天的上午，一半的巴爾的摩人在教堂裡，另一半，在席夢思上。－余光中《黑靈魂》19世紀末的睡眠革命 造就150年的頂級品牌如果沒有SIMMONS席夢思你我可能仍舊睡在鋪著軟墊的木板上……SIMMONS席夢思 她是第一家機器化大量生產彈簧床墊的公司第一張沙發床設計者BEAUTYREST獨立筒袋裝彈簧曾獲世界專利長達七十年第一個被美國國家歷史博物館收藏的床墊品牌唯一以品牌名被《辭海》收錄為床墊代名詞……從此，改變人類的睡眠體驗。發源自美國，聞名全球的「席夢思」(Simmons) 已成為彈簧床墊代名詞，當品牌旌旗飄向台灣，本是大展鴻圖利器卻意外成為落地的關卡；該如何「正名」，讓「席夢思」還原為品牌印象和商標？如何突破「墊腳石」的市場現實，建置更有效益的銷售管道？面臨平行輸入的水貨，更要捍衛消費者的安全與權益。作者簡介傅瑋瓊自由作家、文字工作者、資深媒體人。崇尚自然慢活的SOHO族，享受簡單純真的幸福生活。喜歡文字，以筆耕為業，努力尋找、書寫更多精采的人生故事。著有《誠義：侯貞雄與台灣鋼鐵產業七十年》、《黑松百年之道：堅持夢想的腳步》、《跨世紀的產業推手：20個與台灣共同成長的故事》（合著）等十餘本書。

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  • Released: November 16, 2020
  • Author: 傅瑋瓊
  • Rating: 5
  • Publisher: Ebook DIgital Agency
  • Total Page: 348 pages
  • File Size: 3670 KB
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